ABOUT MIDNIGHT-CONCEPT

我們挑戰時尚界對男裝和女裝的規範，而是專注於製造合身，合心的服裝，讓您對自己的身份感到舒適和自信。詳細了解是甚麼造就了midnight-concept。

We defy the conventional norms of the fashion industry regarding what is categorized as menswear and womenswear. Instead, our main focus is on crafting clothing that fits impeccably and allows you to feel at ease and self-assured in your own identity. Discover more about our unique approach and what sets us apart.

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Gender-free Wardrobe - Designing for You

今天，人們對傳統的性别觀念變得更開明，並接受了每個人成為自己的自由。
這驅使我們創造一系列去性別化風格的衣裝，將男/女裝的設計和美學與不同身體體形完美貼合。
我們不希望「您」再次遭受不合身的衣服或過於花俏的設計而困擾，故此我們堅持嚴格的流程，確保我們替每位顧客提供得最合身的服裝衣櫥。

Today, people have become more open-minded towards traditional gender norms and have embraced the freedom for everyone to be themselves. This drives us to create a range of gender-free clothing styles that perfectly fit different body shapes while incorporating the designs and aesthetics of both men’s and women’s fashion. We don’t want “you” to suffer from ill-fitting clothes or overly flamboyant designs again, so we adhere to a strict process to ensure that we provide the most well-fitting wardrobe for each customer.

The WHY

我們希望通過創造中性風格的服裝，來滿足對去性别化時尚日益增長的需求。這個「任務」的靈感源於我身邊很多朋友對自己找不到符合個人風格的衣服而感到挫敗。他/她們作為傾向於襯衫和褲子的女性，或經常羡慕女裝區衣服的男仕，總是感到沮喪 - 因為大部份的設計或尺寸不適合他/她們的身體。

We make clothes for body & soul.

我們深信一件合身而具有個人風尚的衣服可令人穫得平靜、感到自信。柔和而對比鮮明的優雅中性色調、清新的冷色調帶來了微妙的舒適溫暖。去性別化的設計，讓不同類型的人都可以穿上我們製作的衣服，而呈現的輪廓都是兼容並蓄，各美其美。

We hope to meet the growing demand for gender-free fashion by creating clothing with a neutral style. The inspiration for our “mission” comes from many of my friends who feel frustrated because they can’t find clothes that match their personal style. As women who prefer shirts and pants or men who often envy the clothes in the women’s section, they always feel disappointed because most designs or sizes don’t fit their bodies.

We believe that well-fitting and stylish clothes can bring peace and confidence. The gentle yet contrasting elegant neutral tones and fresh cool tones bring subtle comfort and warmth. The gender-free design allows people of different types to wear our clothes, and the presented silhouettes are inclusive and beautiful in their own way.

Behind Our Name

我們的標誌，像是日出，亦可看作滿月漸露出地平線上，這是希望給人不同的想像空間，同時亦體現出我們對多元想法和人類獨特性的追求。整個標誌是由點線面作開端 - 點線面是在設計、藝術環節非常重要的基礎，就好像音樂必須由DO RE MI FA SO的音符組成，才能形成美妙的旋律。基礎但不基本亦正Midnight-concept堅持的。

Our logo, like a sunrise, can also be seen as a full moon gradually emerging from the horizon. This is meant to give people different imaginative spaces and also reflects our pursuit of diverse ideas and human uniqueness. The entire logo is based on dots, lines, and shapes - these are essential foundations in design and art, just like music must be composed of DO RE MI FA SO notes to create a beautiful melody. Basic but not ordinary is also what Midnight-concept firmly believes in.